STRATEGIC PLANNER

1/ Job Description

Liaising with clients to identify specific business problems and develop ideas.
Gaining a comprehensive context for communication strategies by analyzing a wide range of information in great detail.
Finding an ‘angle’ on a specific product or service on which to base an advertising campaign.
Researching the product or service to be advertised, which may involve gaining technical or specific knowledge.
Reconciling the differences between consumers’ current perceptions of the brand and the way the client wishes the brand to be perceived.
Meeting the client to learn the background of the brand and advising on possible approaches to the target market.
Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy.
Preparing proposals (with support from Account, Media, Creative) ; building digital plans.
Brainstorming with internal teams to garner the most creative and strategic media plans and request for proposal recommendations.
Presenting conclusions and ideas to clients.
Analyzing and interpreting customer response and sales data to evaluate the effectiveness of the campaign.

Bachelor’s Degree – prefer: Advertising, PR, Marketing or Communications major.
Minimum of 1-2 years of account management or strategic planning in an advertising/event/digital agency is required.
Must demonstrate excellent professional written communications skills in both English & Vietnamese.
Excellent communication and presentation skills.
Strong analytical and problem solving skills.